TVB Retail Commercial Awards

2009 TVB Retail Commercial Awards
CANADA'S ONLY RETAIL TV COMMERCIAL AWARDS COMPETITION
DEADLINE FOR ENTRIES OCTOBER 14, 2009

CLICK FOR ON-LINE ENTRY FORM

Now in its 38th year, the TVB Retail Commercial Awards are still Canada's only commercials competition judged solely by consumers. We're dedicated to finding the best Canadian retail television advertising.

HOW THE COMPETITION WORKS

We define retail as the direct sale of products or services to the general public. For example, a lottery corporation commercial is not retail. However, a commercial advertising sales at a lottery kiosk would be considered a retail spot.

Consumer panels from across Canada judge the commercials based on motivation and enjoyment. Commercials are judged outside their home market when possible to minimize pre-existing consumer bias. Cumulative scores are then tabulated, with a weighting of 60% for enjoyment and 40% for motivation. Generally, following this first round of judging, one-third of entries advance to round two. New consumers are selected for the second judging session, after which we tabulate the scores again. The results of both judging sessions are averaged in order to determine the winning commercials.

TVB provides everyone who enters with a personalized results sheet, listing their spots and individual scores. Once winners have been announced, Winners Books, certificates and the consumer panel reports are mailed to all participants.

TVB's Digital Resource Centre compiles an annual Viewers' Choice Reel, with all the top category and overall best-scoring spots together on a 90 minute reel. It's an invaluable research tool and available by contacting the Producer for Digital Resources at videoservices@tvb.ca

WHO MAY ENTER?

We accept entries (English or French) from retailers, agencies, production houses and Canadian television stations.

ENTRY FEES (PER COMMERCIAL)

Fees are based on a scale system - the more you enter, the more you save!
Please make cheque payable to Television Bureau of Canada. GST# R122997000. QST# 1000990155. Or if you wish to pay by credit card please contact Taylor Kormann with a card number at 416-413-3864

Click here to print an Entry Form

# of Entries	Agencies, Production Houses & Non-Member TV Stations (B.C., Alberta, Saskatchewan, Manitoba, Ontario)
1-5	$154.88 ($147.50 + $7.38 GST) each
6-9	$144.38 ($137.50 + $6.88 GST ) each
10+	$132.30 ($126 + $6.30 GST) each

# of Entries	Agencies, Production Houses & Non-Member TV Stations (Quebec)
1-5	$165.94 ($147.50 + $7.38 GST + $11.06 QST) each
6-9	$154.69 ($137.50 + $6.88 GST +$10.31 QST) each
10+	$141.75 ($126 + $6.30 GST +$9.45 QST) each

# of Entries	Agencies, Production Houses & Non-Member TV Stations (New Brunswick, Nova Scotia, Nfld., PEI)
1-5	$166.68 ($147.50 + $19.18 HST) each
6-9	$155.38 ($137.50 + $17.88 HST) each
10+	$142.38 ($126 + $16.38 HST) each

ELIGIBILITY OF COMMERCIALS

1.	All entries must promote retail businesses that sell goods or services to the public. PSAs and media-related spots will be judged separately from the Retail entries.

2.	Each entry must have been telecast in Canada between September 1, 2008 and August 31, 2009.

3.	Commercials must be original in concept and not have been entered in any previous TVB Retail Comp or RCA.

4.	Lip-sync/voice-over adaptations or stock footage commercials are not eligible.

5.	Dealer tag commercials are not eligible.

6.	Commercials for manufacturers or distributors are eligible provided the advertiser is deemed to be primarily a retailer (as defined above), with goods sold from the advertiser’s premises by sales staff or via telephone or mail order. Branded product spots (ie Tide) created by an agency are not eligible.

7.	Eligible commercials must not exceed 2 (two) minutes in length. All entries must be on MPEG, BETACAM SP, or DVD, with 30 (thirty) seconds of bars and tone and 5 (five) seconds of black preceding the spot. All eligible entries will be judged equally, regardless of length. Specifications for MPEG Files: All MPEGs must follow the criteria below. If you wish to submit an mpeg files please contact Taylor Kormann at tkormann@tvb.ca or 416-413-3864 to get an FTP file name and link. MPEG - 2 files may be uploaded in one of two formats: as a multiplexed file (combined audio and video = 1 file) Program Stream MPEG Layer2 Audio MPEG-2 Video 5000 kbps NTSC Aspect Ratio 4:3 as 2 separate files (one .m2v video file and one aiff audio file) Video .m2v NTSC Aspect Ratio 4:3 5.0 Mbps Audio .aiff 44.1 MHz Please ensure you indicate which type of video file(s) you will be uploading by selecting the appropriate option.

8.	This competition is for individual commercials only.

9.	TVB reserves final judgment regarding commercial eligibility and category assignment. All entries received will be retained in the TVB library for educational purposes.

RETAIL CATEGORIES

Commercials may be entered in one category only. If you wish to enter a "Retail" commercial that is not specified in one of the following classifications, please enter it under the category of "All Other Retail" and provide specific details about your product or service.

1. Department, Discount & Chain Stores
2. Retail Stores
3. Leisure/Pastime Stores
4. All Other Retail
5. Toys & Games
6. Clothing & Footwear
7. Alcohol
8. Home Improvement/DIY
9. Restaurants
10. Automotive
11. Entertainment/Sports
12. Travel & Tourism

13. Real Estate
14. Agri-Farming
15. Government
16. Schools/Educational Facilities
17. Professional Services
18. Financial Services
19. Computer Products & Services
20. Business Products & Services
21. Telecommunications
22. Utilities
23. Media (Other than TV)
24. PSAs/Charities

AWARD CRITERIA

Commercials are judged by market size and awards will be given by category. Commercials compete based on the largest market size in which they were aired. Market definitions are as follows (using BBM EMA data):

Type of Market	EMA Population
"A"	1 Million or Greater
"B"	250,000 – 999,999
"C"	249,999 or Less

AWARDS

There is a Gold, Silver and Bronze winner in each of the "station-produced" and the "agency" categories. TVB will also recognize the overall top scoring spot with a "Consumers' Choice" award. Please note that Media (Other than TV), and PSA categories are excluded from receiving these awards.

Certificates will also be awarded to the following:

(a) Top 10 Single-Market winners
(b) Top 10 Multi-Market winners
(c) Top 3 Media winners
(d) Top 3 PSA winners
(e) all spots achieving TVB's standard minimum score will receive an Honourable Mention
(f) the top Honourable Mention spot in each retail category will receive a Category First designation.

All entrants will receive a copy of the consumer panel results for their spot(s).

Credits on awards and certificates will include the name of the commercial, advertiser, production house and agency where applicable, as well the name of the company submitting the entry. Please ensure all information on your entry form is accurate. Duplicate awards and certificates may be ordered from TVB.

GENERAL INFORMATION

Please contact TVB with questions regarding the TVB Retail Commercial Awards or TVB’s other services.

Television Bureau of Canada

160 Bloor Street East, Suite 1005, Toronto, Ontario, M4W 1B9
Telephone: (416) 923-8813 Fax: (416) 413-3879
Website: http://www.tvb.ca/

Email: tkormann@tvb.ca

Bureau de la Télévision

550 rue Sherbrooke ouest, bureau 980, Montréal, Québec H3A 1B9

Telephone: (514) 284-0425 Fax: (514) 284-0698

Email: lgroleau@tvb.ca

CLICK HERE TO PRINT AN ENTRY FORM

ALL ENTRIES TO:

TVB RETAIL COMMERCIAL AWARDS, C/O TELEVISION BUREAU OF CANADA
160 BLOOR STREET EAST, SUITE 1005, TORONTO, ON M4W 1B9

TEL: 416.923.8813 FAX: 416.413.3879
E-MAIL: tkormann@tvb.ca WEB SITE: http://www.tvb.ca/